Pakistan Tourism

Tourism in Pakistan is a growing industry. In 2010, Lonely Planet termed Pakistan as being “…tourism’s ‘next big thing’ for more years than we care to remember. But world media headlines always send things off the rails”. The country is geographically and ethnically diverse and has a number of historical and cultural heritage sites. The upsurge in tourism in the past few years has been aided by the Government of Pakistan’s recent decision to end mandatory No Objection Certificates for foreign tourists seeking to visit certain parts of the country. In 2018, the British Backpacker Society ranked Pakistan as the world’s top adventure travel destination, describing the country as “one of the friendliest countries on earth, with mountain scenery that is beyond anyone’s wildest imagination. Forbes ranked Pakistan as one of the ‘coolest places’ to visit in 2019. The World Economic Forum’s Travel & Tourism Competitiveness Report placed Pakistan in the top 25 percent of global destinations for its World Heritage sites, which ranges from the mangroves in the Indus delta to the Indus Valley Civilization sites including Mohenjo-Daro, Harappa and Sikhs pilgrimage.